haya.Learning made clear
Motivation: types and theories sheet
10-mark answer frame

Explain Maslow's hierarchy of needs and Herzberg's two-factor theory with examples from a food service unit.

How to lay out the answer. Follow the frame, then write it in your own words.

  1. 1 · Open in two lines. Motivation is the drive that makes people work willingly. Maslow and Herzberg explain what drives workers.
  2. 2 · Draw Maslow's pyramid. [Pyramid, base to top: physiological, safety, social, esteem, self-actualisation]
  3. 3 · Explain the five needs.
    • Physiological: wage, meals, rest.
    • Safety: job security, safe kitchen, PF and ESI.
    • Social: team belonging. Esteem: praise and status.
    • Self-actualisation: creativity and growth.
  4. 4 · Herzberg's hygiene factors. Policy, supervision, salary, relations, conditions, security: absence dissatisfies, presence does not motivate.
  5. 5 · Herzberg's motivators. Achievement, recognition, work itself, responsibility, advancement, growth: these satisfy and motivate.
  6. 6 · Compare the two. Maslow's lower needs match hygiene factors; higher needs match motivators.
  7. 7 · In a real kitchen. Fair pay keeps cooks from leaving; responsibility and recognition make them excel.
  8. 8 · Close in one line. A manager must meet basic needs first, then use motivators to bring out the best.

Scoring tip: The pyramid diagram is expected. Credit Maslow (1943) and Herzberg (1959) by name.