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Sampling: probability and non-probability methods sheet
10-mark answer frame

Explain the probability and non-probability methods of sampling with their merits and demerits.

How to lay out the answer. Follow the frame, then write it in your own words.

  1. 1 · Open with definitions. Sampling is selecting a part (sample) of a population to study the whole. A sampling frame is the list from which the sample is drawn.
  2. 2 · Draw a chart of methods. [Chart: sampling → probability (simple random, systematic, stratified, cluster, multi-stage) | non-probability (convenience, purposive, quota, snowball)]
  3. 3 · Explain probability methods.
    • Simple random: equal chance, lottery.
    • Systematic: every kth unit.
    • Stratified: random from each stratum.
    • Cluster: whole groups at random.
    • Multi-stage: sampling in stages.
  4. 4 · Explain non-probability methods.
    • Convenience: whoever is available.
    • Purposive: chosen by judgement.
    • Quota: fixed numbers per group.
    • Snowball: referral chain.
  5. 5 · Give merits and demerits. For each method write one merit and one demerit, or draw them as a table.
  6. 6 · Nutrition example. Stratified random sample of girls by year of study for an anaemia survey; NFHS uses a stratified two-stage sample.
  7. 7 · Close in one line. Probability methods allow generalisation; non-probability methods are quick but biased.

Scoring tip: A table of methods with merits and demerits saves words and is easy for the examiner to mark.