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Management: meaning, nature, scope and process sheet
Essay frame

Define management. Explain the management process with a diagram.

How to lay out the answer. Follow the frame, then write it in your own words.

  1. 1 · Open with definitions. Give Robbins and Coulter's definition, and Follett's 'getting things done through people'.
  2. 2 · Explain efficiency and effectiveness. Efficiency is doing things right (means); effectiveness is doing the right things (ends). Managers need both.
  3. 3 · Draw the management cycle. [Cycle: planning → organizing → directing → controlling → back to planning, with 'goals' in the centre]
  4. 4 · Explain the four functions.
    • Planning: set goals and decide how to reach them.
    • Organizing: arrange tasks, people and resources into a structure.
    • Directing: lead, motivate and communicate with people.
    • Controlling: measure, compare and correct performance.
  5. 5 · Show that it is a continuous process. Control results feed new plans, so the functions repeat and overlap.
  6. 6 · In Sri Lankan business. John Keells runs hotels, supermarkets and port services with the same four functions, showing management is universal.
  7. 7 · Close in one line. Management turns resources into results through a continuous cycle of four functions.

Scoring tip: A neat labelled cycle and one example per function earn most of the marks.