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Body language and non-verbal signals sheet
Essay frame

Explain the elements of non-verbal communication and their importance in business.

How to lay out the answer. Follow the frame, then write it in your own words.

  1. 1 · Define. Non-verbal communication sends meaning without words, through the face, eyes, gestures, posture, touch, space, voice, appearance and time.
  2. 2 · Explain the elements.
    • Facial expression and eye contact
    • Gestures and posture (kinesics)
    • Touch (haptics)
    • Space (proxemics), with Hall's zones
    • Voice (paralanguage)
    • Appearance and time (chronemics)
  3. 3 · Show how it relates to words. It can repeat, complement, contradict, substitute, regulate or accent the verbal message.
  4. 4 · Importance in business.
    • Creates first impressions with customers
    • Shows true feelings and honesty
    • Builds trust in interviews and negotiations
    • Helps a presenter hold attention
  5. 5 · Read it with care. Look for clusters, consider context and culture, and check by asking.
  6. 6 · Sri Lankan example. Choosing between a handshake and a palms-together Ayubowan or Vanakkam greeting with a senior client.
  7. 7 · Close. Keep body language consistent with your words, because people believe the body.

Scoring tip: Use the correct terms (kinesics, proxemics, haptics, paralanguage); examiners look for them.