Body language and non-verbal signals sheetEssay frameExplain the elements of non-verbal communication and their importance in business.
How to lay out the answer. Follow the frame, then write it in your own words.
- 1 · Define. Non-verbal communication sends meaning without words, through the face, eyes, gestures, posture, touch, space, voice, appearance and time.
- 2 · Explain the elements.
- Facial expression and eye contact
- Gestures and posture (kinesics)
- Touch (haptics)
- Space (proxemics), with Hall's zones
- Voice (paralanguage)
- Appearance and time (chronemics)
- 3 · Show how it relates to words. It can repeat, complement, contradict, substitute, regulate or accent the verbal message.
- 4 · Importance in business.
- Creates first impressions with customers
- Shows true feelings and honesty
- Builds trust in interviews and negotiations
- Helps a presenter hold attention
- 5 · Read it with care. Look for clusters, consider context and culture, and check by asking.
- 6 · Sri Lankan example. Choosing between a handshake and a palms-together Ayubowan or Vanakkam greeting with a senior client.
- 7 · Close. Keep body language consistent with your words, because people believe the body.
Scoring tip: Use the correct terms (kinesics, proxemics, haptics, paralanguage); examiners look for them.