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University of Madras

B.Com. Marketing Management

2023-24 syllabus · 3 years, 6 semesters

Year 1 · Sem I

CodePaperTypePrep
Language Paper IOne of a choiceLanguageNot yet
100L1ZEnglish Paper IEnglishNot yet
148C1AFinancial Accounting ICoreNot yet
148C1BPrinciples of ManagementCoreNot yet
148E1ABusiness CommunicationElectiveNot yet
148E1BBusiness EnvironmentElectiveNot yet
148E1CBusiness EconomicsElectiveNot yet
148S1AMS Office for CommerceOne of a choiceSkillNot yet
148B1AProfessional EthicsFoundationNot yet
100S1ABasic Tamil IOne of a choiceLanguageNot yet
100S1BAdvanced Tamil IOne of a choiceLanguageNot yet

Year 1 · Sem II

CodePaperTypePrep
Language Paper IIOne of a choiceLanguageNot yet
100L2ZEnglish Paper IIEnglishNot yet
148C2AFinancial Accounting IICoreNot yet
148C2BBusiness LawCoreNot yet
148E2ABusiness Regulatory FrameworkElectiveNot yet
148E2BDigital MarketingElectiveNot yet
148E2CIndian Economic DevelopmentElectiveNot yet
148S2AAccounting Using ExcelOne of a choiceSkillNot yet
148S2BRetail ManagementSkillNot yet
100S2ABasic Tamil IIOne of a choiceLanguageNot yet
100S2BAdvanced Tamil IIOne of a choiceLanguageNot yet

Year 2 · Sem III

CodePaperTypePrep
Language Paper IIIOne of a choiceLanguageNot yet
200L3ZEnglish Paper IIIEnglishNot yet
248C3ACorporate Accounting ICoreNot yet
248C3BCompany LawCoreNot yet
248E3ARetail Marketing EnterprisesElectiveNot yet
248E3BBusiness Mathematics and StatisticsElectiveNot yet
248E3CTourism ManagementElectiveNot yet
248S3ABasics of EntrepreneurshipSkillNot yet
248S3BWebsite DesigningSkillNot yet

Year 2 · Sem IV

CodePaperTypePrep
Language Paper IVOne of a choiceLanguageNot yet
200L4ZEnglish Paper IVEnglishNot yet
248C4ACorporate Accounting IICoreNot yet
248C4BPrinciples of MarketingCoreNot yet
248E4AAdvertisement and Sales Promotion ManagementElectiveNot yet
248E4BRural MarketingElectiveNot yet
248E4COperation ResearchElectiveNot yet
248S4ACash Accounting and Operating CycleSkillNot yet
248S4BFin TechSkillNot yet
Environmental StudiesAll degreesNot yet

Year 3 · Sem V

CodePaperTypePrep
348C5ACost Accounting: ICoreNot yet
348C5BBanking Law and PracticeCoreNot yet
348C5CIncome Tax Law and Practice ICoreNot yet
348C5DAuditing and Corporate GovernanceCoreNot yet
348E5AIntegrated Marketing CommunicationElectiveNot yet
348E5BIndirect TaxationElectiveNot yet
348E5CService MarketingElectiveNot yet
348E5DGlobal MarketingElectiveNot yet
Value EducationAll degreesNot yet

Year 3 · Sem VI

CodePaperTypePrep
348C6ACost Accounting: IICoreNot yet
348C6BManagement AccountingCoreNot yet
348C6CIncome Tax Law and Practice IICoreNot yet
348E6AEntrepreneurial DevelopmentElectiveNot yet
348E6BCustomer Relationship ManagementElectiveNot yet
348E6CLogistics and Supply Chain ManagementElectiveNot yet
348E6DMarketing Research and Consumer BehaviourElectiveNot yet
348S6AGeneral Awareness for Competitive ExaminationSkillNot yet
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