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Unit V · Controlling and contemporary issues
9 min readConcept sheetOften a 10-mark answer

Management trends and contemporary issues

Today's managers face globalization, digital disruption and sustainability demands, along with ethics, diversity and innovation, and must manage change continuously.

Triple bottom linePeople, planet, profit (John Elkington)
CSR pyramidArchie Carroll: economic, legal, ethical, philanthropic
Lewin's change modelUnfreeze, change, refreeze
TQMContinuous improvement driven by customer needs

Major management trends

TrendWhat it means for managersSri Lankan example
GlobalizationCompeting and sourcing across borders; managing cultural differencesApparel and tea exporters serving buyers worldwide
Digital technology and AIAutomation, data analytics, e-commerce and remote work; new skills neededMobile banking apps; Dialog's eZ Cash; online grocery ordering
SustainabilityMeeting present needs without harming future generations; the triple bottom lineMAS's Thurulie 'green' apparel factory
Ethics and social responsibilityDoing what is right beyond legal dutyFair treatment of plantation workers; honest advertising
Workforce diversity and inclusionDifferences in age, gender, ethnicity, religion and abilitySinhala, Tamil, Muslim and Burgher staff working together; more women in management
Innovation and entrepreneurshipNew products, processes and business modelsColombo tech start-ups; new value-added tea products
Social mediaNew channels for marketing, hiring and customer service; reputation riskBrands answering customer complaints on Facebook
Quality and customer focusTotal quality management and continuous improvementISO-certified factories and hotels

Ethics and social responsibility

Carroll's CSR pyramidArchie Carroll described four layers of responsibility, from the base up: economic (be profitable), legal (obey the law), ethical (do what is right and fair) and philanthropic (be a good corporate citizen).
Classical vs socio-economic viewThe classical view, linked with Milton Friedman, says management's only social responsibility is to maximize profits within the law. The socio-economic view says firms are responsible to society at large, not just to shareholders.

The triple bottom line, John Elkington's idea, measures people, planet and profit together.

Managing change: Lewin's three-step model

Kurt Lewin saw change as a break in a stable state ('calm waters'). Robbins notes that many managers now face constant change, like 'white-water rapids'.

Resistance to change and how to reduce it

  • Why people resist: uncertainty, habit, fear of personal loss, and the belief that the change is not in the organization's interest.
  • Education and communication: explain the reasons for change.
  • Participation: involve those affected in planning the change.
  • Facilitation and support: training, counselling and time to adjust.
  • Negotiation: exchange something of value to win agreement.
  • Coercion: direct threats or force, only as a last resort.

Other contemporary issues

Knowledge management builds a culture where people share what they know. Workplace stress and work-life balance need attention as work becomes always-on. Gig and remote work change how people are organized and controlled. Crisis management matters in an uncertain world: Sri Lankan firms faced the 2019 Easter Sunday attacks, COVID-19 and the 2022 economic crisis in quick succession. Managers who scan the environment, plan flexibly and lead with clear values handle such shocks best.

In Sri Lankan business

MAS Holdings built its Thurulie plant as an eco-friendly 'green' apparel factory, an early example of sustainability as strategy. Dialog and Sri Lankan banks show the digital trend through mobile money and app-based services, while the 2022 crisis showed why change management and flexible plans matter.

Exam angle

Short answer: “What is the triple bottom line?” Measuring performance on people (social), planet (environmental) and profit (economic), not on profit alone.

Structured question: “Explain Lewin's three-step model of change.” Unfreeze (prepare and reduce resistance), change (move to the new state), refreeze (make the new way stick), with a workplace example and ways to reduce resistance.

Essay: “Discuss the contemporary issues and trends that managers face today, with Sri Lankan examples.” Globalization, digital technology, sustainability, ethics and CSR (Carroll), diversity, innovation, social media, quality and managing change (Lewin), each with a Sri Lankan example.

Remember it

Trends: 'Good Decisions Save Every Day In Sri Lanka' = Globalization, Digital technology, Sustainability, Ethics, Diversity, Innovation, Social media. Carroll's pyramid from the base: 'Every Leader Earns Praise' = Economic, Legal, Ethical, Philanthropic.